Whether you are traditionally published or self-published, there’s one challenge common to both: selling more books. With email marketing, not only do you (not your publisher!) have control of your list, but it’s cost effective (one of the cheapest forms of marketing around) and with a little help, easy to do. Expect to learn how to set up your own email e-newsletter using the free email tool, Mailchimp. Get ideas on how to grow your list, and what content to produce to keep your readers engaged. This course is unique because it’s tailored towards authors and will provide specific examples and case studies for this targeted audience.
To get full advantage of this course, having a website participants run for their author business is preferred but not necessary. If you don’t have a website, gaining followers for your list would take different acquisition strategies which I can briefly go through.
The course will be conducted on Moodle. Lesson material includes video tutorials which walk the participant through the technical set up. Downloadable worksheets and checklists will also be included. There will be one major unit per week, but participants can go faster if they want. Lana will provide individual support and feedback to each participant.
About the Presenter
Lana Pecherczyk is your friendly neighbourhood RWA webmistress and VP extraordinaire. She also has fifteen years experience in marketing, web & graphic design. When she’s not writing romantic comedies, she does the marketing for a bookstore, volunteers, is a tee-ball coach and mother to two little firecrackers.