Owl Schedule 2018


January

There is so much more to effective AUTHOR BRANDING than a pretty website and a catchy tagline.

Working out who you are as a writer and what you want to say is a powerful part of effectively communicating to editors, agents and (ultimately) readers. It is not something you need to leave until after you sell. It is never too early to start thinking about your author brand. Many new writers confuse BRANDING with advertising, PR or marketing but effective branding is a much more subtle mechanism. ‘Branding’ is not a website or a name or a sub-genre or even a style—it is reflected in all of those things yet is none of them alone.

This course seeks to define ‘branding’, give examples of good branding and missed branding opportunities, discuss why/how it is so effective and important, and then provide practical assistance in development of a participant’s own author brand.

  • Week 1: BRANDING – What it is. What it isn’t. The elements of a brand. This lecture will also cover the philosophy of branding.
  • Week 2: Brand vs. Promise vs. Positioning Statement – Breaking it down into the different parts/purposes of author branding.
  • Week 3: BrandYOU – how do develop/establish your own brand that succinctly reflects your writing
  • Week 4: Your brands discussed – looking at the strengths/weaknesses of your branding
    decisions

COST

Full Course with Support

Members: $55.00 (inc GST)

Non-Members: $88.00 (inc GST)

Webinar Only

Members: $30.00 (inc GST)

About the Presenter


Nikki Logan has published 25 novels traditionally, digital-first and independently as well as one writing how-to, ‘The Chemistry of Reading’. She was President of Romance Writers of Australia (Inc) for two years and is an experienced public speaker/presenter with a long working history in advertising, public relations and communications. She has presented to community, corporate, volunteer, library and school groups ranging from six people to one-thousand.

In 2014, Harlequin’s head of Digital Publishing Malle Vallik identified Nikki’s brand, A Romance With Nature, as one of four notable examples of effective author branding. She developed that brand before becoming published and has maintained it passionately for a decade. She now manages a second author brand (Gwendolyn Beynon) in a very different genre and publishing context.

CLOSED

Have you always dreamed of writing a romance novel but are unsure where to start? This OWL will take you through the fundamentals of writing a novel. Join me as we:

  • Unlock your creativity with some exercises designed to inspire
  • Delve into your characters and work out what will make them swoon-worthy
  • Set up the building blocks for a story that works
  • Overcome the most common problems that stop writers from succeeding

Participants will gain:

  • A solid understanding of their new characters
  • Motivational tools to assist their success
  • A basic outline of their upcoming story
  • A sense of camaraderie and confidence—we’re all in this together

This is a course for beginner writers looking for a little inspiration and guidance.

COST

Full Course with Support

Members: $55.00 (inc GST)

Non-Members: $88.00 (inc GST)

About the Presenter


Lauren Clarke (previously McKellar) is an editor of fact and fiction, specialising in the romance genre. With more than fifteen years experience in the
publishing industry, she is passionate about helping writers to create their perfect story.  Lauren works in development, line and copy editing, helping you to finesse your story arc by eliminating plot holes, strengthening your characters and ensuring your pacing keeps readers turning the page.

www.LaurenClarkeEditing.com
www.facebook.com/LaurenClarkeEditing

CLOSED

February

Many writers identify as one or the other: plotter or pantser (a ‘fly by the seat of your pants’ writer). Or maybe the pantsers just haven’t found their perfect way to plot yet? This workshop will introduce you to different methods to plot a romance. Sign up with an entire story in mind, the spark of an idea, or nothing at all. You’ll learn several tropes and character archetypes, plot techniques, and checklists to get your through from ‘Chapter 1’ to ‘The End’. This is a four-week course.

Course Dates: 5th February 2018 to 4th March 2018

Cost: RWA-Member – $55.00 Non RWA-Member – $88.00

Venue: Online – RWA Moodle Platform (Course attendees will be notified after booking)

Bookings Open

About the Presenter


Sarah Gates is an Adelaide-based writer. She is the author of Love Elimination (Harlequin Australia) and a freelance writer for Junkee, Voiceworks and InDaily. Sarah teaches
writing workshops at high schools, libraries and state writers centres, and has appeared on panels at National Young Writers Festival and Sydney Writers Festival.

www.facebook.com/SarahGatesAuthor
www.instagram.com/SarahGatesAuthor
www.sarahgates.com.au

BOOK NOW

Privacy expert and skip tracer, Frank M. Ahearn introduces Hide & Seek, a class on how to disappear and how to find people in the digital age. Frank will first present how skip tracers and private investigators locate people. He does this by sharing actual cases of how he utilizes pretext, social engineering, search engines and social media to find people and information. Frank will demonstrate how vulnerable your information is at banks, phone and cable companies, as well as other organizations that have information about you. He will also offer suggestions on how to protect your information.

After learning how to find people, Frank turns the table and teaches you how to disappear completely. He does this by explaining how to use pre-paid mobiles, prepaid debit, and unconnected computers for your disappearance. Also how to use offshore bank accounts and corporations to set up a new home in your destination city. However, the real trick to disappearing is creating digital and non-digital disinformation. The purpose is to make it appear you are living in Fiji but actually in Perth. Finally, Frank teaches how to be a disappeared person and never be found.

Bookings Open

Course Details


Hide & Seek, will take participants into the fascinating world of how to disappear and how to find people. When a person disappears, they need to use disinformation to throw their predator off the trail. When a skip tracer searches for a person, they use a pretext to extract information. To a degree, hiding and finding are worlds steeped in the art of deception. I am the Magister Ludi of creating deception for privacy.

PART 1. To understand how to disappear, one needs to know how private investigators, skip tracers and law enforcement search for people.

The methods used to search for a person range from databases, the internet, social media and social engineering. Typically there are three main places to extract information. Mobile phone records tell who you called, texted and emailed. GPS shows where and Apps lead us to a multiple of other sources. Then there are financials, like credit cards and bank accounts that speak a volume. Your internet usage shares the deep, dark and dirty. If you pressed, enter send or download, you created a footprint. I demonstrate how information is extracted and used to hunt a person.

A. How to locate people using databases as background information.
B. How to manipulate a person’s information to find them via search engines.
C. How to use social media to track down people and how to pretext family and friends on social media to reveal the location of the individual you are hunting.
D. Social engineering is a double-edged sword since it can be illegal. I explain how skip tracers use social engineering to extract private information like phone, financials, and criminal records to hunt people.
E. I introduce methods of legal, social engineering and how it is utilized to locate people.

PART 2. How to Disappear completely and never be found.

A. The first step in disappearing is STOPPING everything because you have created a truckload of footprints. How to identify the mistakes created and how to combat.
B. How to build a disappear plan using pay-as- you-go mobiles, debit cards, untraceable computers, and connections.
C. How to set up your destination city by using offshore bank accounts and corporations.
D. Understanding that we are no longer solely human but also digital and therefore must create disinformation for our digital and human self. The purpose of disinformation is to have the predator locate the fake information in Fiji while you are disappeared in the Gold Coast.
E. Pseudocide: Faking a death. Never fake your death and why.
F. D-Day, the day you disappear and how to conduct counter-surveillance and leave the least amount of footprints.
G. There are three ways to obtain a new or fake identity, buy, steal or create. However, each has their downfalls and are never a good idea. You do not need a fake or new identity to disappear.
H. How to create a discipline to live as a disappeared person.
I. Introduce real cases to demonstrate how people are located and how people disappear.

Overall participants will gain a fantastic education in skip tracing, investigating, social engineering, new identities, pseudocide (faking death) offshore banking, counter-surveillance and much more. These are all key themes in every mystery, thriller and spy novels.

About the Presenter


Frank M. Ahearn is a privacy expert who teaches people how to disappear. He works with victims of stalkers, business people, and celebrities who have found themselves in a
dangerous situation. When not disappearing people, Frank finds those who do cannot be located. Frank is author of the NewYork Times Bestseller, How to Disappear: Erase Your Digital Footprint, Leave False Trails, And Vanish Without A Trace.
www.FrankAhearn.com

BOOK NOW

Course Dates: 5th February 2018 to 4th March 2018

Cost: RWA-Member – $55.00 Non RWA-Member – $88.00

*Please note, there is a $0.30 Trybooking fee at checkout.

Venue
Online – RWA Moodle Platform
(Course attendees will be notified after booking)

Get your paperbacks into libraries across Australia. Ebony McKenna will show you how to getyour books into print and into the hands of avid readers right across the country. Bonus, you’ll qualify for Lending Rights – money in your pocket!

Course Details


Ebony will take writers by the hand and show them how to:

  • Get their books into print using either Blurb, Ingram Spark or others – and the processes involved. (including formatting etc)
  • How to get Australian ISBNs and the best way to use them. (Thorpe Bowker)
  • Advice on pricing to make books affordable and attractive to library suppliers.
  • Advice on the all-important cover art
  • How to register for Lending Rights (ELR and PLR) so authors get royalties every year for their print books being in libraries. Which means in some cases you might initially sell the books at a slight loss, but make money back later.
  • (Ebooks are available for borrowing in many libraries but do not qualify for Lending Rights at this stage.)
  • Who the main library suppliers are and how to make first contact. (I have contacts, and they want me to let authors know about them.)
  • Making a ‘one-sheet’ blurb about the book and author, which can be emailed out to libraries.
  • How to find a list of public libraries in your state – how to approach them and let them know your books exist.

Participants will benefit because libraries are where readers hang out. Libraries are where readers will discover authors and borrow their books – which will encourage the libraries to buy more of their titles. This is unique because so many of us are still in the ‘staggering around bumping into things’ stage of self-publishing. There are many publishers who will help authors self-publish, but after that they’re left wondering how to distribute those books.

This course will put all the information in one place, in a handy step-by- step-guide. This course is designed primarily for indie authors – the self-published who have to do
everything themselves. But it will be incredibly useful to all published authors who might not have heard about Lending Rights and might also be keen to know how it all works. (And give their publishers a prompt!) Those who have yet to publish will benefit because they will have the future steps laid out before them and have a clear idea of what comes next. Bonus: Once your books are in libraries, let them know you’re available for author talks and workshops – paid gigs folks!

Bookings Open

About the Presenter


Ebony McKenna is the author of seven young adult romances, all of which are in print, in public and school libraries across Australia. She hasn’t formally been diagnosed with ADHD, but she totally has it. The way she manages to complete big projects is by writing lists; breaking tasks down into manageable chunks. Which – how lucky for you – is how she’ll present this workshop. In manageable chunks.

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March

Course Details

People really do judge a book by its cover. A book’s cover has one primary purpose: hook the reader and sell your book. In a crowded market place it’s more important than ever to know that your book cover is going to do its job and stand out amongst the crowd.

How do you know if your book cover is doing its job? How can you tell if your cover needs more work? If you use a designer, what do you need to tell them? How do you know if a design is good or not when you receive your design?

Even more – what is happening in the world of romance genre book design? How can you make sure your book cover incorporates your author brand?

With over twenty five years of marketing and design experience, writing books and designing my own books covers I know what sells. I can help you do the same. Know what you’re looking for, and know what’s going to make that reader pick up your book.


Presenter Bio

Charmaine’s first foray into romance was as a fourteen year old where she fell hopelessly and eternally in love with her hero as only a teenager can. Instead of watching movies and staying up late, she would go to bed at eight thirty and continue her very romantic, very safe, love affair.

Since then, she has fallen in love with many heroes, some less safe than what her teenage brain could possibly imagine. After earning a Fine Art’s Degree, a Diploma of Secondary Education and a Diploma of Marketing. She now works in Internal Communications in a global company. Despite her day job, she always returns to writing.

Although she has travelled, she always returns to her home town of Melbourne and lives with her husband, two children and two cats in the ferny-greens of the Dandenongs. If she’s not working on her latest romance and falling in love with yet another hero, you’ll find her reading, watching and basically indulging in her addiction to any story on any media type she can get her fingers on.

In her day jobs, she has worked in the marketing and design industry for over 25 years. Part of that time was running her own business where she got to work with celebrities to endorse her clients brands. Nowadays, she works for a global company and writes their internal communications – and sometimes helps out with advertising campaigns. Being true to her calling, she always returns to everything ‘books’ at the end of the day.

Find out all about her books and new releases at: www.charmaineross.com, or say hi to her on facebook.

Bookings not open yet.

Course Dates: 5th March 2018 to 1st April 2018

Cost: RWA-Member – $55.00 Non RWA-Member – $88.00

*Please note, there is a $0.30 Trybooking fee at checkout.

Venue
Online – RWA Moodle Platform
(Course attendees will be notified after booking)
How to Make them Walk, Talk and Seduce Readers

Course Details:

Have you heard of Buffy Summers? How about Scarlett O’Hara? Or maybe you remember Jessica and Elizabeth, the Sweet Valley twins? Perhaps Rhett Butler sticks in your mind or even The Big Bang Theory’s Sheldon Cooper. The one thing these characters have in common is that they’re unforgettable. They’re iconic, stand the test of time, and readers and viewers can’t get enough of them.

So how do you bestow your characters with the same ‘unforgettable-ness’?

In this OWL, two experienced writing teachers will deconstruct what makes an iconic character. They’ll discuss why some work and others fail. Through practical lessons covering the important components of character, the instructors will show you how to make your very own walking, talking, unforgettable characters who will simply seduce your readers.

At the end of the workshop, you’ll have the opportunity to submit a piece of your work-in-progress for critical feedback on the effectiveness of your characters.


Presenter Bios

Carla Caruso has been published with Penguin, HarperCollins and Harlequin, and has previously taught writing workshops — online and at conference — for Romance Writers of Australia, as well as at the SA Writers’ Centre and in libraries and community centres.

Samantha Bond’s creative work has been published in numerous literary journals, anthologies and magazines. She has an Advanced Diploma of Professional Writing, winning the award for Highest Overall Achievement for her graduating class of 2014 and now tutors in that course in SA. She also runs creative writing workshops, has taught for Romance Writers of Australia, and her novels have agent representation. As a reviewer for Indaily and Glam Adelaide, Samantha has had over 200 articles published. She also offers editing and critiquing services.

Bookings not open.

Course Dates: 5th March 2018 to 1st April 2018

Cost: RWA-Member – $55.00 Non RWA-Member – $88.00

*Please note, there is a $0.30 Trybooking fee at checkout.

Venue
Online – RWA Moodle Platform
(Course attendees will be notified after booking)