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Nikki Logan – Author Branding: Why You Need It Before You Sell

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There is so much more to effective AUTHOR BRANDING than a pretty website and a catchy tagline. Working out who you are as a writer and what you want to say is a powerful part of effectively communicating to editors, agents and (ultimately) readers. It is not something you need to leave until after you sell. It is never too early to start thinking about your author brand. Many new writers confuse BRANDING with advertising, PR or marketing but effective branding is a much more subtle mechanism. ‘Branding’ is not a website or a name or a sub-genre or even a style—it is reflected in …