Presented by Sara Hood
Course Dates – 2ndOctober to 29thOctober
Cost: RWA Member – $55. Non-RWA Member – $80.
About the course….
This course will cover how to use Facebook to sell more books, in particular:
Understanding what Facebook is and what it isn’t
How Facebook fits into your sales funnel
Insights into the Facebook algorithm and how it works
Why a business page is critical to have and why you’re an idiot if you’re running your author page off a personal profile!
How to use free Facebook features to cut the amount of time you spent in there (scheduler, Insights) and still get great results
What content to post and why whether you’re pre-published or a well established writer
How to measure whether it’s working for you or not
How to grow your Facebook fans without advertising
How to use groups linked to your author page to grow your readership engagement
Why advertising is a good idea under the right circumstances
How to advertise on Facebook, including why you would advertise, how much it can cost, how to track your results and how to spend a fortune on Facebook advertising and get little or not result. This includes careful targeting, including using custom audiences which is a major Facebook feature that helps deliver great value for money.
About the presenter….
Sara Hood has more than 30 years experience in marketing and communications with global brand as well as the creative industries. Her day job is in the music industry where she handles social media and the website for an international professional association and runs Record Store Day for the recorded music retail sector. She published her first fiction in 2017.