You hear other authors, publishers, and book agents telling you that you need an author newsletter, but sometimes they don’t say why? What’s in it for you?
Well, here are 3 top reasons why romance writers should send regular newsletters to readers.
#1. Your author newsletter doesn’t have to fight with any social media algorithms
Whenever you sign into social media, you are subject to their terms and conditions. In other words, it’s borrowed land and you’re just a guest at their online global cocktail party. What you post just gets lost among the other 300 million photos that get uploaded onto Instagram per day!
Sending an email straight to your reader skips all that noise.
#2. Your email list is a valuable asset
You don’t own any of your social media followers, that belongs to the social media platform, like Twitter. But you do own that list of readers who dared to share their email address with you. It’s why building an email list is an important part of your author platform.
But wait there’s more.
Did you know that for every $1 you spend on email marketing, you can expect a $44 ROI (return on investment) which works out to be 4400%—for real! Now that’s worth investing in. Right?
#3. Keeping a regular newsletter as a romance writer is one of the best ways to build a relationship with your readers.
Some marketers state that there’s a level of intimacy (not the romantic kind we all write about) you get from sending an email, compared to sharing a single post on some never-ending scroll shared to billions on a small screen.
But, did you know that 89% of readers will stay loyal to that author because you’d bothered to build a relationship with them via your author newsletter.
And over 50% of readers will buy directly from an author’s newsletter! Do you honestly believe you’ll ever get that kind of action from organic traffic on social media?
Does that sound like it’s something that’ll work for you?
One of the greatest regret many established authors will tell you is that they didn’t start building their email list earlier.
With the above, its easy to see why it’s important to add build world’s greatest email list to your to-do list as part of your author platform.
Not sure where to start? Check out this book>>>
Let’s stop the analysis paralysis, and other clever names for author procrastination with these down-to-earth explanations on how you can build an effective email list full of readers eager to whip out their cash to buy your book!
Designed for those new to email marketing, and for those who want to revive their soggy open rates, create a simplified game plan to help you commit to a consistent email marketing strategy—without the technical marketers’ talk.
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It also comes with the FREE EMAIL KIT to help you plan a year’s worth of author emails in a day! I’m not kidding!
Melissa Rowe helps aspiring authors build their author platforms through her books, courses, and kits. She’s an award-winning blogger, an international bestselling fiction author, and team leader at: THEAUTHORPLATFORM.COM
**This post is a condensed version from the original article: “5 Fabulous Reasons for Sending a Regular Author Newsletter” printed with permission by the author, for THEAUTHORPLATFORM.COM **