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Tips from and Industry Insider | Don’t Understand High Concept? Don’t Worry

In Creative Writing, Publishing Industry by RWA Blog Coordinator2 Comments

Publishing Trends 2019 Some trends become industry standards. Some die the death they deserve. If, like me, you never did understand exactly what was meant by high concept, raise a glass to its death. It seems that publishers have discovered that while high concept initially excites marketing and sales teams and is easy to pitch to booksellers, it doesn’t necessarily lead to a long sales life. According to Sally Kim (GP Putnam’s Sons / Penguin Random House): ‘For a while it seemed everything had to have a high concept to cut through all the noise. … But those that really …

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Tips from and Industry Insider | Why Authors Need a Brand

In Publishing Industry by RWA Blog CoordinatorLeave a Comment

Readers don’t buy by publisher*. Nobody goes into a bookshop and asks for the latest Pan McMillan title. Instead, they ask for the new Nora Roberts or, if the series becomes so well known that the character eclipses the author, the most recent Jack Reacher novel. So, even if you’re traditionally published you’re going to need an identifiable brand to distinguish yourself from your competition.

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Tips from and Industry Insider | Marketing Strategies for New Releases

In Creative Writing, Guest Articles, Indie Publishing, Publishing Industry by RWA Blog CoordinatorLeave a Comment

Now that I’m an author as well as a publicist, I know why everybody groans when the word ‘marketing’ comes up. It’s a hungry monster with a never-ending appetite. How do you know what to feed it? And how do you plan meal times so that it doesn’t take up every minute of your writing, leisure and family time? The key is to not give in to demand feeding.

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Simply Writing | TIS THE SEASON TO BE QUERYING . . .

In Creative Writing, Publishing Industry by RWA Blog Coordinator17 Comments

I’m not certain there is a particular season for querying an editor or agent, but I thought this a fitting title given that Christmas has just been and gone, and who wouldn’t want a contract tied up with a pretty green, red and gold bow? When submitting a manuscript to an editor or agent, there are so many things we have to not only remember, but get right. How should we structure our query? What must we include and what must we leave out? And what factors should we take into consideration as we word that wonderful yet critical covering …