Most think of February as the month for romance, proposals, flowers, chocolates, Hallmark Cards, and overworked cupids. For weeks we’re blinded by flashes of red hearts and roses, as lovers get high on the possibility of romance – especially romance readers. But if you think about how well branded Valentine’s Day is, romance writers prepare months in advance just for this annual event, ensuring they fit the brand of V-day. Branding. It’s a thang. And when it’s done well, readers don’t realise they’re following a brand – like 80% of the people on social media do. Do you think romance …
Online publishing has thrown open the door for authors everywhere to launch their work to the world, without the need for a traditional publishing deal. This free-flowing market has nurtured authorship in an unprecedented way, and – importantly for us Aussies – removed the ‘tyranny of distance’, allowing direct access to the major markets of the US and UK. And we’ve taken to it like ducks to water, happily splashing around in the same pool of publishing opportunity as our cross-ocean counterparts. But while Aussie authors have ridden waves of publishing success through text, our uptake of audio has languished. …
Publishing Trends 2019 Some trends become industry standards. Some die the death they deserve. If, like me, you never did understand exactly what was meant by high concept, raise a glass to its death. It seems that publishers have discovered that while high concept initially excites marketing and sales teams and is easy to pitch to booksellers, it doesn’t necessarily lead to a long sales life. According to Sally Kim (GP Putnam’s Sons / Penguin Random House): ‘For a while it seemed everything had to have a high concept to cut through all the noise. … But those that really …
We are so looking forward to having Tanera Simons, an agent with literary agency Darley Anderson, attend the Fremantle 2020 conference. Read on to learn more about her, her agency, and the type of work she represents.
Cathryn Hein has a knack for spinning a yarn, with her latest novel Eddie and The Show Queen a charming rural romance that will make you smile.
Feeling rejected? You’re in good company. Whether your passion is genre fiction, children’s books, poetry or literature, you’ll recognise the names of some of the brilliant authors listed below who were all rejected by one publisher or another.
Bad publicity, usually in the form of a one-star review, is most authors’ worst nightmare. I have good news. Repeat after me: ‘There is no such thing as bad publicity.’
Readers don’t buy by publisher*. Nobody goes into a bookshop and asks for the latest Pan McMillan title. Instead, they ask for the new Nora Roberts or, if the series becomes so well known that the character eclipses the author, the most recent Jack Reacher novel. So, even if you’re traditionally published you’re going to need an identifiable brand to distinguish yourself from your competition.
Now that I’m an author as well as a publicist, I know why everybody groans when the word ‘marketing’ comes up. It’s a hungry monster with a never-ending appetite. How do you know what to feed it? And how do you plan meal times so that it doesn’t take up every minute of your writing, leisure and family time? The key is to not give in to demand feeding.
Or should that read sales cycleS? Because traditional and indie sales cycles are very, very different.
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