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Tips from and Industry Insider | Why Authors Need a Brand

In Publishing Industry by RWA Blog CoordinatorLeave a Comment

Readers don’t buy by publisher*. Nobody goes into a bookshop and asks for the latest Pan McMillan title. Instead, they ask for the new Nora Roberts or, if the series becomes so well known that the character eclipses the author, the most recent Jack Reacher novel. So, even if you’re traditionally published you’re going to need an identifiable brand to distinguish yourself from your competition.

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Tips from and Industry Insider | Marketing Strategies for New Releases

In Creative Writing, Guest Articles, Indie Publishing, Publishing Industry by RWA Blog CoordinatorLeave a Comment

Now that I’m an author as well as a publicist, I know why everybody groans when the word ‘marketing’ comes up. It’s a hungry monster with a never-ending appetite. How do you know what to feed it? And how do you plan meal times so that it doesn’t take up every minute of your writing, leisure and family time? The key is to not give in to demand feeding.

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Simply Writing | TIS THE SEASON TO BE QUERYING . . .

In Creative Writing, Publishing Industry by RWA Blog Coordinator17 Comments

I’m not certain there is a particular season for querying an editor or agent, but I thought this a fitting title given that Christmas has just been and gone, and who wouldn’t want a contract tied up with a pretty green, red and gold bow? When submitting a manuscript to an editor or agent, there are so many things we have to not only remember, but get right. How should we structure our query? What must we include and what must we leave out? And what factors should we take into consideration as we word that wonderful yet critical covering …

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The Sales Cycle and the Author

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Many traditionally published authors are unaware of how early the sales team is involved in the publishing process. For starters, the sales department is always represented in acquisitions meetings. If sales say they can’t see a market for a book, it will rarely get across the line and earn a publishing contract for the author, no matter how much the acquiring publisher loves it. This is different from earlier times when publishing departments were totally autonomous. Nowadays every department has input into the buying process, but the need to turn a profit and stay in business means it is vital …